Content Strategy is about planning, creating and managing content. Great content engages and retains your ideal audience and moves that audience to act in a way that benefits your brand.
We help our clients succeed by making sure they have the best content. Everywhere. All the time. For most new clients, we recommend starting with a Content Audit. This provides a clear picture of content quality and effectiveness across all platforms, with quantitative and qualitative data to identify key opportunities and challenges. Understanding where you are now, is integral to charting the best path to where you want to be!
We can clean up your existing content, organize the best platforms for connecting with your ideal audience, and set up simple systems to help you conquer digital marketing. We can provide in-house training to show you how to do it yourself. And if there are gaps in your expertise, we can create and distribute valuable, relevant and consistent content on your behalf, with integrated metrics to verify the effectiveness of each content stream.
We would love to learn more about your company, your vision, and your content needs. Please contact us.
We have been working with SCI Alberta since 2015, providing instructional design expertise for a suite of online courses designed to educate personal care providers across Canada. Launched May 2017, the platform is now audience-ready and our role has shifted to digital marketing and content development.
We are the Instructional Design partner for the CGLCC’s LGBT Diversity Training Online. This innovative course sets a benchmark for Canadian employers, with curriculum from a respected national brand. Post-launch (Sept 2015) we transitioned into digital marketing and content development, and continue to grow the national audience for this exceptional educational tool.
Creating a safe and healthy work environment is part of PCL’s dynamic culture. We work with key staff to develop customized E-Learning modules and supporting content. Designed for corporate functionality, dynamic content is continually refined and responsive design allows off-site workers to train using a tablet or smartphone.
We are proud to work with the ILDI, providing instructional design expertise to help this respected Indigenous Leadership organization share their knowledge and insights about Canada’s Indigenous Peoples. This course is in-use by governments and corporations across Canada, with dynamic content that is regularly reviewed and updated to reflect historical developments.
WWOTC is a world leader in water and wastewater operational training. Our challenge is to design engaging online courses and supplemental content that simplifies complex processes, formulas, and math calculations. This multi-phase project will transition WWOTCs 150+ accredited courses into online and blended programs for national and international audiences.
We are working with Canada Sport for Life to develop online courses and branded content for use by sport and recreation organizations across Canada. This is an exciting, multi-stage project. Content components must pass review by key stakeholders and match, or exceed, prescribed standards for accuracy, quality, and brand consistency.
Kim Scaravelli, B.A., B.Ed., is a professional educator and writer, E-Learning expert and Digital Content Strategist. Over the past 15+ years, she has developed more than 150 online and blended learning courses for respected national brands and she has helped many of those brands successfully bring their programs to market. Kim brings academic expertise, creativity, and practical collaborative skills to each project, working with staff, subject-matter experts, and key stakeholders to create content that matches both the vision of the client and the expectation of the audience.
Kim serves on the National Advisory Committee of Women Business Enterprises (WBE) Canada. She is a 2-time nominee for the RBC Women of Influence Awards. She is an active member of the Canadian Advanced Technology Alliance (CATAAlliance). And she supports grassroots organizations as a committed member of 100 Women Who Care.
“Kim is a highly motivated and skilled instructional designer with in-depth knowledge of E-learning. The knowledge, professionalism and creativity of Trust Communications has served us well in the efforts to educate members about how to use online training as a compliance management system.”
- Jackie Norman, President & CEO, Safety Services Nova Scotia –
“Kim is an exceptional person, focused on outcomes and relentlessly committed to succeeding with any challenge that she faces. She is proactive by nature, possesses superior writing skills, and communicates intelligently and clearly as she pursues her objectives. She and her team not only work hard and smart, but also at a pace that is well beyond the norm. I would not hesitate, ever, to work with or recommend Trust Communications to others. ”
- Paul Kells, Founder, Safe Communities Canada –
“Momentum IT Group has used Trust Communications for over a decade, relying on their Instructional Design and Digital Content expertise to provide creative, practical solutions for our clients. They take the time to understand the unique needs and brand objectives of key stakeholders. We continue to appreciate their passion, energy, professionalism, and the output of their services.”
- Will MacKeen, Managing Partner, Momentum IT Group –
“Trust Communications has been a great and valued resource throughout the entire process of reviewing our existing core safety training requirements. Following the review, they have been committed to revising and developing our core safety training programs into on-line training modules. We wish to thank Kim and her team for their assistance, dedication and commitment , and we look forward in utilizing their experience, expertise and knowledge in future endeavors.”
- Steve McKibbon, District Health Safety and Environment Supervisor at PCL Construction –
“Kim brings an amazing energy and ‘can do’ approach to developing curriculum that meets the needs of our very different learners. I appreciated her willingness to work with us to translate our vision into something that would work for a learning environment that we were unfamiliar with--- she was a great mentor and instructional designer!”
- Kristie Fairholm Mader, Executive Director, Ready-To-Rent BC –